2017-2018

Bene Day

A year round marketing promotion established in year 2017, having undergone a redesign in year 2018 - Bene Day celebrates a 30% off selected items at selected time on every Wednesday for regular and new customers in stores.

 

THE IDEA

 

Implementing a bolder, vibrant colour palette and in-season visual illustration style to the brand without wholly changing its identity, since this promotion was targeted towards female consumers from ages 13 to 40. It's also boasts a "fun" and youthful event whereby customers get to enjoy their favourite drinks and desserts at a discounted price.

 

DESIGN APPLICATION

 

- Promotional Bunting

- Social Media Awareness

- Counter Standees

PORTFOLIO

INFORMATION